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Dear Writer,

please complete the following task

📋 MAIN DETAILS:

Complete a project about the client, called “you are your own brand”.
This just should be a presentation about the my business and myself. Follow the instruction, rubric, and sample attached. It should be done in a microsoft Word format, not powerpoint. I am a business major. I have a daughter. I decided to return back to college in 2020. I have not been enrolled in school since 2007.

Info about Me:

I am inspired by Beyoncé, Michelle Obama, Oprah Winfrey, Rihanna. I am heading into my senior year and plan to return back to school for my masters. I have my own travel agency called Basically Travel. Right now I work out my home but as my business expands I would love to have an actual business store front with agents working under me. My business logo is attached. I want to grow to be huge like Expedia, Priceline, etc

UNC-G M.A. PACS
Graduate Admission:
A Self-Marketing Proposal
Lauren Etheridge
Peace and Conflict
Studies (PACS)
“You have to act as if it were possible to
radically transform the world. And you
have to do it all the time.”
― Angela Davis
Angela Davis
Contents
03 Core Values
04 Goals
05 Market Overview
06 Situation Analysis
07 Marketing Mix
08 Vision and Inspiration
James Baldwin & Nina Simone
Core Values & Product Overview
As a former social worker, I believe in the power and necessity of peace and conflict studies for the Black community
in America. Specifically, there is a critical need for members of the black community to study transformative justice.
Transformative Justice (TJ) is a political framework and approach for responding to violence, harm and abuse.
At its most basic, it seeks to respond to violence without creating more violence and/or engaging in harm reduction to
lessen the violence. TJ can be thought of as a way of “making things right,” getting in “right relation,” or creating
justice together. Transformative justice responses and interventions:
1) do not rely on the state (e.g. police, prisons, the criminal
legal system, I.C.E., foster care system (though some TJ
responses do rely on or incorporate social services like
counseling);
2) do not reinforce or perpetuate violence such as oppressive
norms or vigilantism; and most importantly,
3) actively cultivate the things we know prevent violence such
as healing, accountability, resilience, and safety for all involved.
Ref: Dr. Maria Mingus – https://transformharm.org/transformative-justice-abrief-description/
Bell Hooks
S.M.A.R.T. GOALS
Apply for UNC-Greensboro
Graduate school in Fall 2021
Prepare application for graduate
admission in May 2021
Take GRE
Take GRE exam twice in Summer 2021
held every 21 days:
1. May 2021
2. June 2021
Submit Application to UNC-G
Application will be turned in by June
30, 2021
The ultimate goal is to gain successful admittance to UNC-Greensboro M.A. Peace
and Conflict Studies Program starting in the Fall 2021 semester. Admittance would
allow me to study and research the use of the transformative justice to repair the
harm of systemic racism inflicted upon the Black community in the United States of
America.
Market /
Target
Overview
UNC-Greensboro: Master of Arts Peace and Conflict
Studies Program
“ The Peace and Conflict Studies (PACS)
curriculum employs an interdisciplinary, critical,
The UNC-G PACS Program has a
faculty member dedicated to the
research of Black Resistance and
Transformative justice for the
Black community in America:
Dr. Omari L. Dyson
and social justice approach to conflict theory,
peace studies, research, and practice. Our courses
are designed not only for aspiring conflict
professionals, but also for students in other
programs looking to enhance their skills through
conflict and peace electives.” – UNC-G PACS
Department
Market Needs:
– More Black women in the PACS
field
o Currently PACS profession
is less than 10% Black
– More Black scholars studying
and researching the history and
application of Black resistance
in the U.S.
Situation Analysis
Marketing
Mix
UNC-G STRENGTHS
PACS Admission Application
Product Strategy:

S
•
Critical Thinker
• and
Strong
student
BSW from Chatham College, PA
Business
Information Technology from NCAT, NC
Motivation, Values, and Beliefs • Harm Reduction/Transformative Justice experience
o Over 20 years of community organizing and activism in rural and urban settings.
Led two restorative/transformative justice circles to address community solutions and responses
to sexual assault.
Price Strategy:

WEAKNESSES
Granted admission into the UNC-G PACS M.A. Program in Fall 2021
Become a research fellow and •work
Dr. Dyson
on TJ for
U.S. Black
community
Recent
undergrad
andthe
career
experience
is atypical from most
application
W
Promotion Strategy:


• Unable to pay for program without taking on debt
Submit résumé with application
• Distance learning may alienate me from the local work/research
Obtain 3 faculty letters of recommendation:
o Dr. Jorge Gaytan – NCAT Academic
happeningAdvisor
on campus.
o Dr. Sherry Drye – NCAT COBE Chairperson
o Prof. Marco Morris – NCAT Liberal Studies Professor
Personal essay/statement for admission application
o Focus: The importance
and urgency of TJ and my personal interest in studying TJ
OPPORTUNITIES
Place Strategy:
O

• Unique career and education path shows flexibility and
Networking with current PACS students and alumni
Adaptability
o LinkedIn
Personal selling:
• Direct contribution to the liberation of Black people
o Set up a meeting with the Department Chair to discuss the program and my interest.
Seek out PACS professionals at community events for direct marketing
o Establish a relationship with the local PACS community
THREATS
T
•
Most applicants have a human services or social science degree
o Business and web development study and experience may
make my application less competitive
•
Cost of the program
o UNC-G tuition is expensive in comparison to attending
graduate school at NCAT.
Vision/Inspiration/Ideology
James Baldwin (Civil Rights Activist and Novelist), Nina Simone (Civil Rights Activist and Musician), Angela Davis (American
Political Activist and Philosopher), and Bell Hooks (Pioneer of Black Feminist Theory) represent the core aspects of my
personal philosophy that art, music, and literature are the recorders and storytellers that amplify where we have been,
where we are, and where we strive to be as a society. Below are three community organizers who guide me as I embark
on formal Peace and Conflict study.
Fannie Lou Hamer
Voting and Women’s Rights Activist – I stand on her
shoulders as I continue my study and activism in
peace and conflict studies.
Charlene Carruthers
Black Queer Radical Feminist Activist – She is the author
of: Unapologetic: A Black, Queer, and Feminist Mandate
for Radical Movements. In my opinion, this is an essential
read in terms of community organizing and
transformative justice. with the Black community.
Michael Harriot
Writer for The Root, Poet, and Activist – He is a
modern-day James Baldwin and I am inspired by him
every time I read anything that he writes.
Sample of his work – Clapback Mailbag:
https://www.theroot.com/the-roots-clapbackmailbag-juneteenth-edition-1844088276
“Inspiration is found
everywhere if you look
hard enough.”
– RZA of the Wu-Tang
Clan
Marketing You (Final) Project
Submit a five-page report (NOT worksheets or a power point presentation)
include photos and pictures such as a vision board collage
or embed individual visuals and links in your report or add an appendix to your write-up and analysis
Focus and Goal Setting
• What are your
objectives? Make
them specific and
measurable!
• What is your target
market? Examples
might be large public
accounting firms,
business-to-business
sales, and marketing
research for a
consulting firm in
Chicago, etc.
Your Marketing Program – The Product is YOU
Know yourself well. Continually improve yourself.
Understand how you can meet the needs of your
target market—prospective employers!
Your Marketing Program – Pricing
What salary and compensation package do you want?
What are you willing to settle for?
What’s the average salary received by competitors in
your target market?
Your Marketing Program – Promotions
Think about the buying process. How will you create awareness for yourself?
What can you do to “break through the clutter” and get the opportunity for an
interview?
Your personal selling skills will be important for telephone contacts
and face-to-face interviews.
Probe to find out about the needs of the organization before that “sales call” and
during the interview.
Have your questions prepared.
Your Marketing Program – Place (Distribution)
What channels have you developed to access your target market, such as
associations, personal contacts, professors, etc?
Do some careful research on these.
Don’t assume that intensive distribution is necessarily the way to go.
Focus your efforts to those target markets that hold promise.
THE DO-IT-MYSELF MARKETING PLAN WORKSHEET (1)
STRATEGIC
MARKETING
PROCESS
MY OWN MARKETING PLAN
Kind of Factor
Location of Factor
Situation
Analysis
(SWOT)
P
L
A
N
N
I
N
G
Favorable
Unfavorable
Internal: Me
• Core Values
• Formal Education
• Job Experience
• Motivation
• Other:
My Strengths:
My Weaknesses:
External:
• Economic
• Technical
• Legal
• Other:
Opportunities For Me:
Threats Affecting Me:
My Goals Upon
Graduation
Personal Goals:
Job Description:
My Desired Position
P
H
A
S
E
Industries:
My Target Industries,
Organizations, and
Locations
Organizations:
Geographical Areas:
Focus
and Goal
Setting
Personality:
My Uniqueness
(Points of Difference)
Education & Experience:
Other:
My “Positioning”
How You Compare to Other Job Applicants:
THE DO-IT-MYSELF MARKETING PLAN WORKSHEET (2)
MARKETING
PROGRAM
MY OWN MARKETING PLAN
Formal Education/Courses:
P
L
A
N
N
I
N
G
P
H
A
S
E
I
M
P
L
E
M
E
N
T
A
T
I
O
N
P
H
A
S
E
E
V
A
L
Job Experiences/Projects Completed:
• Product Strategy
(Actions to Improve My
“Marketability”)
Extra-Curricular/Volunteer Activities:
Obstacles To Overcome:
• Price Strategy
Compensation Sought:
• Promotion Strategy
Résumé, Personal Interviews, and Letters/Telephone Calls:
• Place Strategy
Networking for Contacts and References:
• Budget/Schedule
Budget
Deadlines
• Marketing Actions
(Courses to take, summer
jobs to get, résumés to
write, clothes to buy,
travel arrangements to
make, etc.)
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
• Evaluation
What Did and Didn’t Work:

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