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BUILD A LINE SHEET FOR YOUR DEPT/CATEGORY/SUBCATEGORY. WHICH IS :

Blazers & suit jackets. Suits pants. Tuxedo Jackets & Pants

Review the styles on J. Crew’s website that fall under your category and familiarize yourself with the types of styles in the current collection.  If you missed this weeks class and have  not yet signed up for a category, please review the master list posted in “FILES”, see what categories are still available, and message with your first and second choices ASAP.   I will message you back confirming which category you have – do not proceed until I confirm with you.

After reviewing your assigned category on J.Crew’s website, choose 20 styles to feature in your line sheet.   Copy and Paste pictures into the  excel template (which is included in this weeks module)  and fill out all pertinent info in yellow boxes.  Please separate your subcategories by tabs ( please see student example if you don’t know what that means).

The 20 styles should include styles from each of your assigned subcategories and each subcategory should have its own page and be organized together.  (Ex- all necklaces should be shown together, and all earrings, etc).  You DO NOT have to have the same number of items for each subcategory.  If certain subcategories seem to have a strong presence, it’s OK to list more items with those subcategories.

Select 3 attributes that you would like to monitor in your collection.  You can choose any 3, but ALL the styles that you select must be labeled a specific attribute.  For example, if you choose pattern, all the items MUST be labeled a type of pattern.

ATTRIBUTE OPTIONS INCLUDE BUT ARE NOT LIMITED TO:

NECKLINE (SCOOP, STRAPLESS, V NECK, CREW, BOAT, TURTLE, ETC)

PATTERN (SOLID, PRINT, STRIPE, GRAPHIC, ETC)

LENGTH (CROP, WAIST, TUNIC, SHORT, MIDI, MAXI, ETC)

TREND (BOHO, MILITARY, ROCKER, CLASSIC, CLUB, ETC)

SILHOUETTE (PEPLUM, SKATER, SHEATH, BODYCON, A-LINE)

END USE (CASUAL, WORK, GOING OUT)

TIPS:

DO NOT SELECT MARKDOWN STYLES (TEMPORARY PROMOTIONAL ITEMS ARE OK)

TRY TO SELECT ITEMS THAT REPRESENT A VARIETY OF TRENDS/ COLORS/ FABRICS SO THAT IT IS A COMPREHENSIVE OVERVIEW OF THE COLLECTION

Lastly, write up a brief description of the trends represented throughout your collection

.  This can include information on colors, prints, motif, silhouettes, fabrics, details, etc. No more than 1 page.  I would suggest visiting trend forecasting sites available on the FIDM portal ( such as WGSN), and in order to do  some trend research on your category as preparation.

Olivia Sanchez
April 27, 2021
Merchandising Strategies
ModCloth Line Sheet Assignment- Trend Write Up
(Plus Dresses)
The typical ModCloth customer is inspired by vintage silhouettes, prints, and culture and
incorporates those traits into their everyday wardrobe. With that vision in mind, it helped me
have a better understanding of what type of patterns and cuts to choose for the casual, everyday
dresses. For the work dresses, I tried to stick to the vintage silhouettes but tone down the crazy
and colorful patterns because the dresses need to be appropriate for any workplace. I am focusing
on the plus-size market, therefore, I tried to find pieces that work for mid-sized women, as well
as plus-size women since their body types are very similar. You can see that the majority of the
dresses I chose for the casual dresses were very flowy at the bottom but were fitted at the top to
give them that fit and flare vintage cut. Since I was choosing dresses for a plus-size market, it
was important for me to pick dresses that did not drown their body shape but emphasize it in a
flattering way. I focused on picking bright and unique patterns because from the ModCloth
Instagram you can tell the customers love standing out from their unique fashion sense. A giant
trend that you can see all over social media is the use of mixing patterns and ModCloth
implements a lot of that in their collections, so I thought it would be fitting for me to include that
in my collection. You can see a variation of florals, abstract, and landscape/city-inspired fabrics
in the dresses from the collection. Sage green and pastels have become a huge trend this spring
along with florals, so you can see that most of the dresses in the casual section have them. The
florals and pattern mixing trends tie into the vintage and unique vibe the ModCloth customers are
drawn to. The casual dresses also display V-necks, square necklines, and sweetheart necklines.
These cuts are odes to how vintage dress necklines were cut especially the structured sweetheart
necklines. Collars were also very prominent in vintage clothing, so I incorporated those details
into the work dresses as well. The plus-size work dresses have more toned-down colors like
black, blue, green, and burgundy. I still wanted the collection to be fun and have some vintage
touches but combine it with modernized fashion. I think having the tie belts around the dresses
helps bring that feeling in and also flatters plus-size bodies more to give them shape. I also kept
in the trend of florals for the work dresses.
NAME
W5FP0OK0T06
CAP SLV FAUX LTHR CUTOUT TOP
Retail
$49 Cost
IMU
N/A
Delivery
Color
GREY
Units
Color
BLACK
Units
Color
WHITE
Units
Ttl Units N/A
Ttl Retail
Attribute 1
KEYHOLE
Attribute 2
SOLID
Attribute 3
FITTED
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
N/A
SU’15
N/A
N/A
N/A
N/A
Cost
Delivery
Units
Units
Units
Ttl Retail
CATEGORYYC KNIT TOPS
W5RP1C00000
EVA SCUBA KNIT PEPLUM TOP
SUBCATEGORY
Retail
$69 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK
Units
N/A
Color
WHITE
Units
N/A
Color
BLUE
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
STRAPLESS
Attribute 2
SOLID
Attribute 3
PEPLUM
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
S/S TOPS
STYLE #
DESCRIPTION
Cost
Delivery
Units
Units
Units
Ttl Retail
ATTRIBUTES
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
Cost
Delivery
Units
Units
Units
Ttl Retail
NECKLINE, PATTERN, SILHOUETTE
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
NAME
W5FP0OK0T06
CAP SLV FAUX LTHR CUTOUT TOP
Retail
$49 Cost
IMU
N/A
Delivery
Color
GREY
Units
Color
BLACK
Units
Color
WHITE
Units
Ttl Units N/A
Ttl Retail
Attribute 1
KEYHOLE
Attribute 2
SOLID
Attribute 3
FITTED
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
N/A
SU’15
N/A
N/A
N/A
N/A
Cost
Delivery
Units
Units
Units
Ttl Retail
CATEGORYYC KNIT TOPS
W5RP1C00000
EVA SCUBA KNIT PEPLUM TOP
SUBCATEGORY
Retail
$69 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK
Units
N/A
Color
WHITE
Units
N/A
Color
BLUE
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
STRAPLESS
Attribute 2
SOLID
Attribute 3
PEPLUM
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
S/S TOPS
STYLE #
DESCRIPTION
Cost
Delivery
Units
Units
Units
Ttl Retail
ATTRIBUTES
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
Cost
Delivery
Units
Units
Units
Ttl Retail
NECKLINE, PATTERN, SILHOUETTE
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
NAME
W5FP0OK0T06
CAP SLV FAUX LTHR CUTOUT TOP
Retail
$49 Cost
IMU
N/A
Delivery
Color
GREY
Units
Color
BLACK
Units
Color
WHITE
Units
Ttl Units N/A
Ttl Retail
Attribute 1
KEYHOLE
Attribute 2
SOLID
Attribute 3
FITTED
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
N/A
SU’15
N/A
N/A
N/A
N/A
Cost
Delivery
Units
Units
Units
Ttl Retail
CATEGORYYC KNIT TOPS
W5RP1C00000
EVA SCUBA KNIT PEPLUM TOP
SUBCATEGORY
Retail
$69 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK
Units
N/A
Color
WHITE
Units
N/A
Color
BLUE
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
STRAPLESS
Attribute 2
SOLID
Attribute 3
PEPLUM
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
S/S TOPS
STYLE #
DESCRIPTION
Cost
Delivery
Units
Units
Units
Ttl Retail
ATTRIBUTES
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
Cost
Delivery
Units
Units
Units
Ttl Retail
NECKLINE, PATTERN, SILHOUETTE
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
STYLE #
DESCRIPTION
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Attribute 2
Attribute 3
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
N/A
N/A
STYLE #
DESCRIPTION
N/A
SU’15
N/A
N/A
N/A
N/A
Retail
IMU
N/A
Color
Color
Color
Ttl Units N/A
Attribute 1
Cost
Delivery
Units
Units
Units
Ttl Retail
N/A
SU’15
N/A
N/A
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N/A
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
Attribute 2
Attribute 3
NAME
ModCloth
CATEGORYPlus Casual Dresses
174926
176325
Insect Inspector Button-Front Midi Dress
Beneath the Floral Fronds Midi Dress
SUBCATEGORY
Casual Dresses
175277
Home on the Prairie Shirt Dress
ATTRIBUTES
Pattern, end use, neckline
174661
176646
Kaleidoscopic Dreamscape Midi Wrap Sweet Days on Strawberry Hill Midi Dress
Retail
$79 Cost
N/A
IMU
N/A
Delivery SU’21
Color
WHITE
Units
N/A
Color
N/A
Units
N/A
Color
N/A
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
INSECTS
Attribute 2
CASUAL DRESS
Attribute 3
V-NECKLINE
174424
Road Trip Rendezvous Midi Dress
Retail
$94 Cost
N/A
IMU
N/A
Delivery SU’21
Color
MULTI
Units
N/A
Color
N/A
Units
N/A
Color
N/A
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
FLORALS
Attribute 2
CASUAL DRESS
Attribute 3
A-LINE
176538
Brightly Beaming Mini
Retail
$79 Cost
N/A
IMU
Delivery SU’21
Color
GREEN
Units
N/A
Color
YELLOW Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
FLORAL
Attribute 2
CASUAL DRESS
Attribute 3
ROUND COLLAR
175210
Princess Highway Tie-Belt Shirt Dress
Retail
$89 Cost
N/A
IMU
N/A
Delivery SU’21
Color
NAVY
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
POP ART
Attribute 2
CASUAL DRESS
Attribute 3
V-NECKLINE
175304
Party on the Prairie Grounds Midi Dress
Retail
$139 Cost
N/A
IMU
N/A
Delivery SU’21
Color
BLUE
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
LANDSCAPE PRINT
Attribute 2
CASUAL DRESS
Attribute 3
SWEET HEART
Retail
$199 Cost
N/A
IMU
N/A
Delivery SU’21
Color
BLACK
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
FLORAL PRINT
Attribute 2
CASUAL DRESS
Attribute 3
SQUARE NECKLINE
Retail
$89 Cost
N/A
IMU
N/A
Delivery SU’21
Color
CREAM Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
NATURE PRINT
Attribute 2
CASUAL DRESS
Attribute 3
ROUND NECKLINE
Retail
$89 Cost
N/A
Retail
$99 Cost
N/A
IMU
N/A
Delivery SU’21
IMU
N/A
Delivery SU’21
Color
BLUE
Units
N/A
Color
BLUE
Units
N/A
Color
Units
N/A
Color
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
GINGHAM PATTERN Attribute 1
FLORAL PATTERN
Attribute 2
CASUAL DRESS
Attribute 2
CASUAL DRESS
Attribute 3
SWEETHEART
Attribute 3
V-NECKLINE
Retail
$99 Cost
N/A
IMU
N/A
Delivery SU’21
Color
WHITE
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
STRAWBERRIES
Attribute 2
CASUAL DRESS
Attribute 3
SQUARE- NECKlINE
175328
Ruffling For Flowers Midi Dress
NAME
ModCloth
171387
Proudest Moments Knit A-Line Dress
CATEGORYPlus Casual Dresses
174933
Susan Bee Anthony Dress
SUBCATEGORY
Wear To Work
174677
Don’t Mock It Till You Try It Dress
ATTRIBUTES
END USE, LENGTH, NECKLINE
172624
172782
Stargazing in the Primroses Midi Dress
Modern Precision Midi Wrap Dress
Retail
$69 Cost
N/A
IMU
N/A
Delivery SU’15
Color
GREEN
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
MINI DRESS
Attribute 3
MOCK NECKLINE
169612
The Pleasure is Dine Midi Dress
Retail
$79 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
KNEE LENGTH
Attribute 3
V-NECKLINE
171074
Passionate Print Wrap Dress
Retail
$65 Cost
N/A
IMU
N/A
Delivery SU’15
Color
NAVY
Units
N/A
Color
WHITE
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
KNEE LENGTH
Attribute 3
MOCK NECKLINE
167508
Up the Excitement Mock Neck Dress
Retail
$69 Cost
N/A
IMU
N/A
Delivery SU’15
Color
RED
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
MIDI LENGTH
Attribute 3
ROUND NECKLINE
155503
Sartorial Secret Fit and Flare Dress
Retail
$149 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK/ Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
MIDI LENGTH
Attribute 3
V-NECKLINE
171139
Meet Me in the Meadows Midi Dress
Retail
$59 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
MIDI LENGHT
Attribute 3
ROUND NECKLINE
Retail
$79 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BROWN Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
KNEE LENGTH
Attribute 3
V-NECKLINE
Retail
$59 Cost
N/A
IMU
N/A
Delivery SU’15
Color
WHITE
Units
N/A
Color
RED
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
MINI DRESS
Attribute 3
MOCK NECKLINE
Retail
$89 Cost
N/A
IMU
N/A
Delivery SU’15
Color
BLACK
Units
N/A
Color
NAVY
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
KNEE LENGTH
Attribute 3
DIPPED NECKLINE
Retail
$109 Cost
N/A
IMU
N/A
Delivery SU’15
Color
MULTI
Units
N/A
Color
Units
N/A
Color
Units
N/A
Ttl Units N/A
Ttl Retail N/A
Attribute 1
WORK DRESS
Attribute 2
MIDI LENGTH
Attribute 3
MOCK NECK

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