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You are required to revise the Project Proposal that you and your team submitted early this term (just the proposal document, not the
video) and to re-write it addressing the comments and feedback that you received during the interview. Assume that you had held discussions with
your potential client and they asked you to submit a new proposal that takes into account the feedback that you received.

Remember that in the original coursework, the project proposal was used to provide a detailed discussion of the elements that your team included in
the video presentation.

Although it will be based on the original document, this should be a completely new proposal. Using already submitted work will be penalised.
Your work should be in the form of a business report. Your analysis and recommendation should still be supported by academic literature.

Assignment
Coversheet
Group Number
28
Student Registration
Numbers
2
1
0
1
4
9
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6
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2nd
digit
3rd
digit
4th
digit.
5th
digit
6th
digit
7th
digit
8th
digit.
9th
digit.
Module
: MGT6122
Code
Assignment : 1
Number
Word
: 1159
Count
Declaration: Please click on the box to make this declaration.
By uploading our work we are certifying the following:
• The work submitted is all our own work, except where specifically stated
• We confirm that we have read and understood the University’s rules relating
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
Proposal for Dungeon Master Ltd
Proposal Introduction
There are four parts in this proposal plan. First is to identify the problem from
case study. Secondly, this proposal is going to illustrate the whole plan which
includes what is the proposal plan, what is the research approach and
techniques used in this plan. And then, this plan will be highlighting the
outcomes after analysis. Lastly, it is going to identify the scope and limitations
of the proposal plan and delivering the timetable with budget in the end.
According to the case study analysis, the issues from operations and
distribution both can result in the cost inefficiency which is a core problem of
the company. There are many issues from operations. First issue is a high
manufacturing cost, the company also provide customized products it not only
influences the cost but also production efficiency. Secondly, whether to assign
employees effectively is another issue in term of overtime has led to higher
capacity utilisation. The lack of marketing strategy is also a problem, it causes
higher sales expenses and other hiding costs, for instance, the increasing the
cost of goods and human capital. The challenges from distribution are that
quality problem and marketing problem. The low qualified rate of products
leads to the return and exchange of goods, which not only affects the brand
reputation of the company but also increases the workload of employees.
Although the company distribute channels overseas, its main market is still in
Sheffield.
Proposal Plan
Our plan is trying to lower the manufacturing cost by finding the burden of the
business and the best partners to cooperate. Thus, the first step to achieve this
goal is to redesign product structure. As the standard board game base,
collectible cards and RPG books has contributed more than a half profit,
focusing on these products which are easier and cheaper to produce is helpful
in lowering the cost. Cutting off business of large format games and on-line
versions of games also should be considered, as the production of large format
game is too complex, and the operation cost of Kickstarter campaigns and on-
line games is so high. Besides, the mistakes during sales and distributions cause
a lot of unnecessary cost. As a result, reassign the tasks of Logistics and
Distribution Department is urgent. By doing so, lowering the cost is achievable.
Action Plan
Action
Information Required
Expecting Period
Consultant
Business assessment
and redesign
Existing partners
assessment
Balance sheet details of
all existing business
Cost details of existing
partners
June 1st – 7th
Potential partners
search
Distinguished potential
partners details
Manager Zekun Li
Senior
Consultant
Kang
Huang
Junior
Consultant
Xiaotao Li
HR
Consultant
Nisi Li
June 7th – 14th
June 15th – 28th
Interior departments Employees details
tasks redesign
June 29th – July
5th
Staffing Budget
Staffing
Total
Manager
Senior
Junior
HR
Consultant
Consultant
Consultant
Days
35
7
7
14
7
Day Rate (£)
530
200
150
80
100
Fees
18550
1400
1050
1120
700
Information Required
In order to carry out the plan, there is further information of the company we
require.
Balance sheet details of all existing business – costs, sales revenue, etc.
Cost details of existing partners – supplier costs of Cartamundi and Panda
Game Manufacturing, Logistics costs and distribution costs, etc.
Employee details – numbers of employees in each department, salary details,
personal skill details, etc.
Outcome Illustration
For outcome of solutions, firstly, by implementing the product structure
redesign strategy, the business will enjoy the benefits of renew/change of its
products, like board games, collectible cards, and books. It will attract new
customers who wish to consume those new things in the market.
Second, it will give the business a competitive edge due to differentiation in the
‘new’ products. It will keep major competitors on their toes while also
maintaining a strong position in the current market.
Third, redesigning will at the greatest extent to ensure the products offered,
which are appropriate for target markets and address all cultural issues to
enable penetration in these markets. Unexplored regional markets and
segments will be obtained through a redesigning strategy that is considerate of
various demographics.
Assessing both the existing and potential partners could bringing more
business and consequently more revenue. The partners, including suppliers,
can bring new inputs and different perspectives that will ensure reduced costs
and smoother operations in the business. Whether partners and potential
partners will complement the business’s operations and secure more capital
injected into the company, thereby growing the organization.
This strategy of evaluating partners will lead to increased opportunity costs
and flexibility in terms of enabling diversification at a future date. New
partners can offer more options in terms of payment or operations, such as
leasing equipment, machinery, and outsourcing.
Redesigning the business’s internal sections will improve communication and
balance the mechanism for smooth operations in each area, including logistics
and distribution. The flow of communication and authority will be
reformulated to prevent misunderstandings.
Duties and obligations will be clearly defined and allocated, reducing chaotic
corporate operations. It will also prevent overlaps, duplication of labour, and
disagreements, which limit employee output. Restructuring internal
departments also reduces jurisdictional issues by reducing task
interdependency and improving result tracking.
Each department’s planning techniques will be successful, allowing growth
while minimising excessive expenses. All company expansion strategies will be
realistically prepared, and effective decision-making will be ensured.
Budget Details
The budget part is designed to provide a broad allocation of resources for the
next season or for next year, as well as a budget sheet that reflects the
company’s strategy for the new year. For example, this table shows the
scheduled sales and prices for RRP and board games, both of which are very
profitable for the company and should therefore be allocated a larger
proportion of resources, while reducing the allocation of resources to hidden
cost products.
Company Production Budget(£)
Quarter
Q1
Q2
Q3
Q4
Totals
Budgeted units sales (pair)
550
550
550
550
2200
Desired finished goods inventory
100
100
100
100
400
Total need
600
600
600
650
2450
Less beginning finished goods inventory
150
100
100
100
450
Budgeted sales in pairs
500
500
500
500
2000
Board game and RRP Selling price
150
150
150
150
600
Conclusion and Limitation
In conclusion, this solution aims to increase profits by lowering costs. For
example, reallocating employees to address the issue of excessive overtime and
high-capacity utilization. Besides, re-evaluating existing partners and looking
for potential partners can inject more capital into the company and diversify its
growth for strategic strategy. Furthermore, use Six Sigma in manufacturing to
reduce production costs while improving product quality. But the solution also
has some limitations, When the business structure and interior department
tasks are changed, employees might be assigned to new jobs and have
inefficient performance. This might also happen when new partners come to
cooperate. In the early stage, the time cost could be higher, and the benefit
might be not so significant.
Sheffield University Management School – Coursework Specification PGT 2020-2021
Module Code: MGT6122
Coursework Code: G
Module Title: Company Project
Date Available: 7th of February, 2022
Submission details: 22nd of April 2022, 12.00pm (noon)
Electronic submission.
When submitting you must:
1. Use the name VTteamnumber-MGT6122-G (e.g. VT3-MGT6122-G.mp4) as the video clip name.
2. Use ‘STteamnumber-MGT6122-G’ (e.g. ST3-MGT6122-G.docx) as the document’s file name for the slide show.
3. Use ‘PTteamnumber-MGT6122-G’ (e.g. PT3-MGT6122-G.docx) as the document’s file name for the Proposal. Please include a Group Work
cover sheet.
This is a group assignment. This assignment will be submitted and graded online with feedback supplied. You should confirm that the link associated
to this assignment in BLACKBOARD is accessible and working visible at least 10 days in advance of the submission date. If you cannot see the link,
you need to notify the Module Leader as soon as possible. Do not wait until the day of submission to highlight any issue regarding the link.
After submission, you will be requested to attend a live on-line presentation of your video that will be followed by a 5-minute live interview. The
presentations will be held on Weeks 9 and 10 (34 and 35), in particular on the 27th and 28th of April, and the 4th and 5th of May. The time for your
presentation will be indicated by Friday 22ndth of April 2022.
The slides and proposal document will be handed to the teacher during the video presentation and interview. All members of the team should attend
the presentation and be ready to answer questions. Please dress smart for the presentation.
Contribution to Final Mark for Module:60%
Maximum Word Length:
The video presentation should not exceed 10 minutes. The marker will stop the presentation exactly at minute 10 and only the watched content will
be considered for grading.
The word count for the slides is 300 words maximum. This word count is for the main body of the slides and ignores the cover and personal details
of the presenters. I suggest you to apply the 6×6 rule for your slides (a maximum of 6 bullet points, six words each, per slide).
The suggested word count for the proposal is 1200 words. The word count is for the main body of the text and ignores the reference list and
appendices.
You will only be assessed for your video presentation (considering both, the quality of the proposal and the professionalism in shown in the
elaboration of the video) and your performance during the interview. The slides and proposal are just supporting documents for your presentation and
interview, and should help the reader to clarify points that may not be clearly developed in the presentation or interview.
Requirements:
Topic: Consulting Skills, delivering a successful project proposal
This group assignment will evaluate your ability for developing and presenting a consulting proposal in a 6-slide presentation that would be
delivered in 10 minutes; and to defend your proposal in an interview. It will assess your ability to develop a formal proposal as a response to a
Tender document.
Your work consists of three parts:
ï‚·
Prepare a six (6) slides presentation that summarises the main features of your proposal. Make sure you stick to the 6×6 rule (6 bullet
points in each slide, 6 words in each bullet point).
ï‚·
Prepare a 10-minute video presentation of your proposal. All members of the team must participate in the presentation. You do not need
to appear together in the presentation, the presentation can be composed of four mini presentations (one per team member), each
of them covering a different aspect of the proposal. However, the presentation must be professionally edited and show a natural flow.
ï‚·
Prepare a response to the Invitation to Tender document. The extension of the document is 1200 words. In this document you should
develop the details of your proposal. Although the submission of this document is compulsory, it will not be assessed independently of
your presentation and interview.
Remember: you are not required to provide a solution to the case study; you are just developing a proposal. Remember also that you will only
be assessed for your video presentation and your performance during the interview. The slides and proposal are just supporting documents for
your presentation and interview.
Description of the Project
A company is facing operational problems and has issued a public Invitation to Tender, requesting consulting companies to participate. The project
will be assigned to the best and most competitive proposal.
Please read the requirements alongside the Invitation to Tender document that is available in the module’s page in Blackboard. You should submit
your response to the tender in the form of:
1) A video presentation providing a summary of your proposal. In your presentation you should:
ï‚·
What, in your view, is your client’s main problem?
ï‚·
How do you think this problem could be solved?
ï‚·
Outline how you plan to work on this project if you were to win it- what you would do, what will be your research approach? Which
techniques will you deploy? What is the information you will require from the company?
ï‚·
Identify the outcomes for the client.
ï‚·
Establish the reach and limitations of the project.
ï‚·
Provide a project timeline using Project Management techniques and a realistic budget for your project.
ï‚·
Do not forget to introduce your team.
2) The slide set used for your presentation (this will be handed to the teacher on the day of your presentation).
3) A proposal document. This document should be used to provide a more detailed discussion of the elements included in your presentation. In
this document you should provide professional or academic references supporting your views (this will be handed to the teacher on the day of
your presentation). The document should also include details of the team members, their roles in the project, and their skills.
4) A short interview where you will be asked questions regarding the project and your proposal.
Independence of working:
You are reminded of the University’s Regulations on the Use of Unfair Means and academic integrity which are outlined in the School’s Handbooks.
If there is a suspicion that your work is not your own and that you have used unfair means or there is suspicion of a breach of academic integrity in
writing this assessment, then you may be referred to our unfair means officers to consider your work. Therefore, you are advised to ensure that you
undertake the relevant guidance on the module site or programme level sites that you have access too. If you cannot access these, please contact the
Student Experience Office.
Other Submission Details:
ï‚·
Use the standard Management School cover sheet.
ï‚·
Have the word count given on the cover sheet.
ï‚·
Be presented with 2cm margins all round.
ï‚·
Use Cambria, 12 point, for the main body of the text.
ï‚·
Stick as much as possible to the 6×6 rule in your slides.
ï‚·
Use 1.5 line spacing.
ï‚·
Have all pages numbered apart from the first one.
ï‚·
Be properly spell checked.
ï‚·
Be made attractive with suitable use of headings, paragraphs, and sections.
ï‚·
Be properly referenced to the Management School version of Harvard referencing (if necessary).
Assessment
criteria
Hard Fail
Soft Fail
Pass
Merit
Distinction
Distinction
(0-39)
(40-49)
(50-59)
(60-69)
(70-79)
(80+)
Proposal Concept and Content 60% (this refers to the content of your proposal as presented in the video)
Content. Quality of the
proposal.
Weighting 50% of the
proposal mark.
Reach and limitations.
Weighting 25% of the
proposal mark.
Scheduling and Budgeting
Weighting 25% of the
proposal mark.
The proposal is limited to
a description of the
problem.
No
clear
indication of how the
consulting team would
engage with the client
throughout the delivery of
the project.
The proposal is not well
developed; it describes
the project framework and
barely outlines some tools
that can be used in the
case study.
No attempt
engagement
for client
The proposal is better
developed; it shows some
understanding of the
company’s problem and
enumerates
some
analytical tools that can
be used in the case study.
The proposal is well
developed; it shows clear
understanding
of
the
company’s problem and
describes the analytical
tools that will be used in the
case study.
There is an attempt for
client engagement.
There are clear efforts for
engaging with the client
throughout the process.
The proposal is very well
developed;
it
shows
deeper understanding of
the company’s problem
and accurately describes
the analytical tools that
will be used in the case
study. The lines of client
engagement
are
well
defined.
It shows professionalism
in the elaboration of a
consulting project.
Very
good
and
welldeveloped proposal. It shows
deep understanding of the
company’s
problem and
accurately describes the,
appropriately
chosen,
analytical tools that will be
used in the case study.
The
lines
of
client
engagement are very well
defined. Good description of
the expected results.
Very
limited
understanding of the
reach of the project and
its limitations.
Little to no mention of the
limitations of the project.
Generic limitations are
mentioned but no much
detail is provided.
Good identification of the
scope,
boundaries
and
limitations of the project.
Good identification and
understanding
of
the
scope, boundaries and
limitations of the project.
Clear expression of the
boundaries and limitations of
the study, and their impact on
the delivery the project.
No attempt made for
presenting a work plan (in
the form of a Gantt chart)
of a budget for the
project.
Weak and unrealistic
scheduling and budgeting
of the project. Does not
show
capacity
for
accurately
deploying
project management tools.
Weak use of project
management tools. Not
clearly defined project
lines. The schedule of the
project
is
somehow
reasonable. Reasonable
budget, yet under or
overpriced.
Project management tools
are deployed for outlining a
reasonable schedule for the
project.
Reasonable
budgeting
effort
with
accurately identified items.
Project management tools
are deployed for outlining
a credible schedule for the
project. Realistic and
detailed budget.
Professional use of project
management tools leading to
a feasible and realistic
schedule for the project. The
budget is well elaborated and
realistic, with the appropriate
items identified and detailed.
Video Presentation and Interview 40% (this refers to the technical quality and professionalism of your proposal and your
performance during the interview, independently of the content)
Quality of the presentation.
Weighting
50%
presentation mark.
of
the
Performance in the interview.
Weighting 50% of the
presentation mark
The presentation is of low
quality and disorganised
with little or no structure
or demonstration of the
experience they would
bring to the project.
The presenters were not
well prepared for the
interview. Answers were
vague and with no
connection
to
the
presentation or proposal.
The interview reveals that
the work is not product of
teamwork, but rather the
result of putting together
individual pieces or work.
The presentation has
some structure, but the
contributions
seem
disconnected. There is
too much text in the
slides, and they are not
engaging.
Acceptable quality of
the video-presentation.
The presenters seem
more coordinated, and
the presentation makes
the point required in the
assignment, but it is still
basic and lack of
charisma.
Not all the presenters
were able to answer
questions. One or two
students carried the
burden of the interview.
The
answers
are
somehow related to the
presentation but lack
depth and do not show a
deep understanding of
the problem.
Most
presenters
participated actively in
the
interview.
The
answers provided were
meaningful, but in most
cases, they relied on
reading or repeating
what was written in the
slides. The interview
reflects cohesion in the
teamwork.
Shows better an attempt at
developing
a
wellstructured presentation.
The video is well edited,
and the slides are
informative,
with
consideration given to the
audience, but still some
work could help improve
these.
All presenters participated
actively in the interview.
The answer provided
were meaningful and
there was an effort of
providing
additional
information to the one
included in the slides.
The interview reveals a
collective effort.
Demonstrates a strong level
of preparation and edition.
Conveys the message of the
proposal in a clear and wellstructured
way.
Welldesigned
slides.
Demonstrates a professional
approach.
The presentation provides a
clear map of the project, and a
clear description of how its
objectives will be achieved.
Elaborated
up
to
a
professional level. Excellent
work of video editing.
Most of the presenters
engaged in an interesting
discussion that revealed an
in-depth understanding of
the
problem
under
discussion and that the
proposal is the result of
teamwork.
Excellent and interesting
discussion. All the presenters
engaged actively in the debate
and all the questions and
challenges posted by the
interviewers
were
successfully addressed. The
interview shows a collective
understanding not only of the
problem, but also of the
necessary steps and analysis
required for its solution.

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