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Your completed project will be 5-6 pages in length, excluding its title and reference page.
Tasty Products, a billion-dollar multinational company, has for more than 25 years has developed,
produced, and distributed organic food products to major retailers (e.g., Whole Foods; Costco,
Safeway) throughout the United States. These products are noted for their salutary effects, including
stable blood glucose levels. Tasty Products has recently decided to launch a new line of products.
It will develop, produce, and distribute all-naturally flavored protein bars to its new and existing
clients. This new line of all-naturally flavored protein bars will necessitate establishing a new division
to develop, produce, market, and distribute the product. A new Executive Vice President will need to
be selected to establish and lead the new division.
Your company, Wiz Consultants, has been retained to help Tasty Products’ Human Resources Directo r
make the final selection from the candidates she has previously interviewed and narrowed to three (3)
possibilities. She has prepared a detailed written profile for each candidate.
Tasty Products’ Human Resources Director has explained to you that she has been directed to find the
best person to establish and run the new division. The Human Resources Director further explained
that the protein bar industry consists of many well-established companies. Accordingly, the ideal
candidate will need to learn quickly and handle many complex leadership and management tasks.
These complex management and leadership tasks include the following: developing innovative
strategy, creating well-made products, effective product marketing, developing and managing the
processes and procedures for employees to follow, and creating and articulating a clear vision for the
new division. Strong leadership will be the key to the all-naturally flavored energy bars success.
The Executive VP will be the face of Tasty Products’ new brand to existing and prospective clients
(e.g., Whole Foods, Safeway, Costco, and the like). The key to success with existing clients
and prospective clients will be the ability to communicate to them, “What makes Tasty Products
naturally flavored protein bars special.” The new Executive VP must be viewed as a person of
integrity and an innovative problem solver.
The Executive VP must be seen by current employees and newly hired employees and their managers,
who will all work in the new division, as a leader who understands and supports the culture, values,
and traditions of Tasty Products. In a short period of time, Tasty Products’ leadership expects the new
Executive VP to have met the leadership and management expectations discussed above and have the
new division running efficiently and productively.
In summary, Tasty Products desires that the new Executive VP for the Energy Bars Division have the
array of excellent management and leadership skills necessary to lead the new division.
Your specific role is to analyze the candidate profiles that follow and answer the specific questions (as
identified below the last candidate profiles) the company’s management has asked you.
Candidate Profiles
T.J. Max
T.J. has spent the past 13 years working for Star Lite Foods, a mid-sized, $220 million in annual sales,
vegetarian food distribution company, headquartered and operating its largest facility in Arizona. She
started with the company working on the production line that selected the vegetables suitable for
distribution throughout the western section of the United States. For the next 4 years, she worked in a
variety of management jobs overseeing production. T.J. then worked for 7 years as a Regional
Manager in Idaho, responsible for increasing the production of vegetables on farms that Star Lite used
as sources for vegetables needed for their own vegetable production. During her run as a Regional
Manager, she was responsible for making visits to farms to help each farm in the Safe Lit e network
develop a business plan. The focus of these business plans was to help each farm develop a vision,
mission, and general operations plan to help ensure production was stable.
T.J. credits her success in that role to her ability to get local farmers to work together instead of
independently. She created a program, Community Communications, to keep farmers up to date on
farm news affecting the region and encourage cooperative relationships. T.J.’s staff set up a blog and
website and expanded social media channels to supplement her Community Communication initiative.
These enhancements enabled the latest up-to-date sources of information for farming-related issues
and encouraged the cooperative development of strategic goals and plans. T.J. was promoted and has
served for the past 3 years as Star Lite Foods Vice President of the New Product Design and
Marketing Department. She proposed focusing on making quality products that can be sourced from
local vendors. She stated that once established the company could initiate a move to being more
environmentally and attentive to the well-being of consumers. T.J. has long advocated for natural
products whenever possible and the need for more nutritious and healthy food lines. Management sees
T.J. as clever and creative.
T.J. proudly stated that she likes to surround herself with good people. T.J. indicated she likes to
delegate because she feels her team of workers needs the freedom to make decisions. She feels people
produce more and like work better without strict guidance. She is hands-off. T.J. boasted that the team
was instrumental in helping Star Lite obtain a double-digit increase in market share. T.J. is well-liked
by her employees. She communicates what is important and has a good sense of timing. They, at
times, describe her as distant, but when they seek her judgment or she offers an opinion, they respect
it. T.J. is very open to conversations with others and is known to be truthful and subtle. She often
indicates she’d like to think about the issue or question before she answers, but she always follow-ups,
even if it is a day or so later. T.J. likes people. T.J. will not tolerate employees that don’t work well
with others, and she is very comfortable working with everyone. T.J. is confident that her hard work
to advance her career and track record in various complex jobs make her capable of taking on the new
role. T.J. earned her B.A. in Business in a part-time program at a local college in Idaho.
L.L. Bean
L.L. started Bean’s Frozen Heath 15 years ago. L.L. started Bean’s Frozen Heath in his basement. The
company distributes its products throughout the United States and Canada. Sales are currently $360
million annually. Tasty Products agreed to purchase Bean’s Frozen Heath. L.L.’s innovation in movi ng
his standard selling of freshly produced vegetarian products to local supermarkets and specialty food
stores, to frozen and pre-packaged goods where he could market and sell throughout the US and
Canada led to rapid growth — both in terms of sales and employees, which currently exceed 250.
He was known for his charismatic leadership style and hands-on management. Although popular with
employees and managers, he was known to be focused and driven. His primary areas of focus were
strategic planning, marketing, and product development. Employees characterized L.L.’s company as
a pleasant place to work and one where they were treated fairly. L.L. agreed to stay in a leadership
capacity with Tasty Products for 3 years, but his exact role has yet to be determined. He thinks leading
this new division would be a good fit. L.L.’s agreement makes accommodations for several key
managers and key employees (sales, marketing) to work for Tasty Products. Their roles have yet to be
decided, but L.L. would have a say in that. The relationship among these key employees is informal;
everyone calls each other by their first names, and they like to talk about business and work well
together. L.L. indicated that he expects everyone to jump in when a task needs to be done.
L.L. often says, “There are thinkers, and there are doers. Doers get the job done. If we make mistakes,
we’ll fix them. Perfection is the enemy of the good. And, in business, to stay ahead of the competition,
taking risks is necessary.” He sees himself as a doer and driver of others. L.L. frequently held town
hall meetings to rally the troops and communicate a vision. He is forthright and blunt in his one on
one. Often there seems to be little reflection before he speaks. L.L. admitted that while he depends
on the people that comprise Bean’s Frozen Health, he likes to be immersed in the business and always
wants to stay informed as to what is happening within every department. He likes to walk around and
chat with people, although he does not like to waste his time or the time of others.
He also shared that he has limited formal educational experience with marketing since as the company
grew, he used in-house personnel and top-of-the-line marketing firms. Still, since he has been leading
Beans’ Frozen Health through its growth stages, he could easily manage Tasty Products’ new
venture. He boasts that he is a proven innovator and entrepreneur. As a proven innovator and
entrepreneur having started and built a large company, L.L. feels confident he is the best candidate.
L.L. dropped out of college in his senior year to pursue his business.
J.C. Penney
J.C. started his role at Tasty Products 12 years ago. Based on his prior 18 months of experience
overseeing production for a small ($1m) in annual sales protein bar company, J.C. was hired as a
production manager at Tasty Products San Diego facility. His detail-oriented efficiency became
widely known throughout Tasty Products. For the past 4 years, he has been working for Tasty
Products as the Deputy Director of quality control and all products throughout the U.S. and Canada.
He focuses on helping ensure all-natural and organic products are environmentally friendly and appeal
to consumer price points. J.C. is highly regarded within the employee ranks as a fair manager. He
applies policies and procedures in a very even-handed manner. J.C., at times, can be seen as distracted
by the details of production and quality and tends to get deeply involved in other areas of line
operations. He has led many committees to plan new product development and distribution but has not
yet been delegated those tasks as a recurring part of his current role. J.C. has hired a group of highly
educated employees.
J.C.’s employees comment that he seeks a lot of data before rendering an opinion or a direction to
follow. J.C. is known to be ethical and trustworthy. He never reacts immediately to what is being said
and likes to research most things before he replies. J.C. likes to say, “the devil is in the details.”He
holds monthly staff meetings, but generally, these are with specific groups on specific topics that he
asked certain employees with expertise in those areas to report on the meetings. Management places a
great deal of confidence in what J.C. suggests and recommends. J.C. sees himself as both a manager
and a mentor who focuses on employee development. For example, J.C. provides very hands-on
guidance in the technical areas of production and quality control and expresses exactly what he’d like
to see the end product or report look like. J.C. is seen as a deep thinker who acts when he is certain of
the next step. He is known to be someone management can rely on to solve complex technical issues.
His opinions, however, in all aspects of the company are valued by management.
J.C. admitted he does not have any marketing or sales experience. Still, he has had a role in overseeing
committees that made recommendations in those areas, including developing the new naturally
flavored protein bar line. He has a strong desire to see the company become a leader in the protein bar
market.J.C. noted in his cover letter that although he has more hands-on experience in some areas of
the new Executive VP role than others, he believes, nonetheless, he would be a good fit for the new
position because he is committed to Tasty Products. He understands the company’s vision, mission,
and core values. J.C. stated he had demonstrated the managerial and leadership skills to guide the team
to success. J.C. believes his proven record at Tasty Products, his engineering background, and
advanced education, as well as the respect he is accorded by employees and management at Tasty
Products, make him an ideal candidate for the new role. J.C. has a degree in electrical engineering
from Penn State and an MBA from Wharton.
You have been asked to review the three candidate profiles and recommend the Executive Vice
President position. The new Executive VP will have a lot of responsibility in managing and leading
the new division.
You will evaluate each of the three candidates considering each candidate’s experience and answer the
questions Tasty Products’ leadership has requested to select the best candidate to lead the new
You must use the following BOLDED headings for writing the project:
Write an Introduction paragraph. The introduction paragraph is the first paragraph of the paper
and will describe to the reader the intent of the paper, explaining the main points covered in
the paper. This intent should be understood before reading the remainder of the paper so the
reader knows why the paper is being written and what is being covered in the paper. (Use in text citations, as appropriate, and include the references in the Reference section.)
Consider writing the introduction last to ensure that all of the main points are covered.
Management Skills
Identify and discuss the management skills that each candidate possesses. (Use in-text
citations, as appropriate, and include the references in the Reference section.)
Leadership Skills
Identify and discuss the leadership skills that each candidate possesses. (Use in-text citations,
as appropriate, and include the references in the Reference section.)
Leadership Style
Identify and discuss the leadership style of each candidate. (Use in-text citations, as
appropriate, and include the references in the Reference section.)
Candidate Recommendation
List your candidates in priority order with the # 1 as your first choice. Recommend and justify
your first (1st) choice candidate. (Use in-text citations, as appropriate, and include the
references in the Reference section.)
Rejected Candidates Explanation
Explain the reasons your second choice and third choice candidates were not selected. Be certain to
use their names and their rank order. (Use in-text citations, as appropriate, and include the references
in the Reference section.)
Create a concluding paragraph. The conclusion paragraph highlights the major findings
covered in the paper. (Use in-text citations as appropriate,and include the references in the
Reference section.)
(Use Reference in APA 7 edition citation)
Communication and Management:
Building effective teams:
The five stages of team development:


Effective vs. Poor Leadership:
Adapting and Innovating:
Leading and Motivating:

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