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Question Description

I’m working on a communications writing question and need support to help me learn.

The organization that this Organizational Communication presentation is over is Johnson and Johnson.

You are to present a 12-15 minute informative public presentation. After researching an organization that you find interesting, one that you already know about, or one that you would like to learn more about, you will present your overview and analysis of the organization utilizing terms, concepts and theories from the text, current literature from the field and this class. Outside research is required. Research this organization and present at least five (5) references to be cited in your presentation. In addition to including all standard components of an informative presentation (i.e. introduction, body, conclusion), you must utilize a digital presentational aid like PowerPoint or Prezi. You must conduct and record your presentation in front of an audience of five or more adults.

I am attaching two examples of speech outlines that can give you a good idea of the structure of the presentation you should use. While the topic of these speeches have nothing to do with this class, the outline structure is useful for ALL presentation endeavors.

Topic: NASA
Purpose: To support the expansion of the NASA missions and funding.
Thesis: NASA is the key to our planets future.
1. Introduction
a. Attention-getter:
i. Imagine the year is 1908 and you are sitting on your front porch in Vanavara
Siberia drinking a cup of coffee enjoying the early morning. In the blink of the
eye you are picked up and tossed several feet into the air and back. As you fly
through the air your skin feels like it’s on fire and the air is completely pushed
from your lungs. That’s how the Tunguska event felt 40 miles from ground
b. Reason to listen:
i. According to science.nasa.gov this was a small asteroid believed to be only
120 feet across. If this asteroid was able to explode at the equivalent power of
185 Hiroshima bombs image one a mile across.
c. Thesis Statement:
i. NASA is the key to our planets future.
d. Credibility Statement:
i. I have studied many of NASA’s missions.
e. Preview of main points: In order for you understand why NASA is so important to
our planet.
First, I will discuss the history of NASA.
ii. Second, I will tell you about technology NASA has developed.
iii. Finally, I will discuss why we must continue to advance NASA’s research.
f. Body
i. According to history.nasa.gov NASA was founded in 1958 as a response to
the Soviet Union’s advances in Space technology.
1. Within two and a half years NASA had put a man into suborbital
2. Less than a year later John Glenn orbited the Earth.
3. On May 25 1961, President John F. Kennedy announced “I believe
that this nation should commit itself to achieving the goal, before this
decade is out, of landing a man on the Moon and returning him safely
to Earth.”
4. July 20, 1969 was the great day in the history of Mankind, Buzz
Aldrin became the first human to ever step foot on the Moon
These achievements required great advances in the technology of the time and
were the just the beginning
ii. NASA has affected our lives in almost every way possible.
1. NASA needed a smoke and fire detector and hired the company
Honeywell to develop what is now required by law to be in everyone’s
2. NASA needed a cordless drill to take samples from the Moon’s
surface and hired Black and Decker to produce the first cordless drill.
a. Black and Decker now sell over 400 million dollars a year
from cordless tools.
3. According to techtran.msfc.nasa.gov “it is estimated that some five
million Americans suffer from “hardening of the arteries”
(atherosclerosis), the single biggest cause of heart disease and related
a. Until recently, heart bypass surgery, which replaces clogged
blood vessels, was the main treatment for serious cases.”
b. A laser that only reaches a temperature of 65 degrees was
developed by NASA and is now used in breaking up the
blockages in arteries.
4. Satellite technology from NASA has provided billions of people
across the world with the ability to communicate.
These examples are just some of many hundred but they give us a glimpse why
NASA is so important to the world.
iii. These great accomplishments have help to forge the way for America’s
dominance in the global technology race.
1. Our military has become increasingly dependant on Space technology
to function from communications to weapons.
2. Our international partnership with Russia has helped to bridge our
distrust of each other.
3. NASA may ultimately save humanity.
a. Technology to allow us to survive in space and other planets.
b. Technology for us to become more sustainable here on Earth.
c. Technology to save the Earth from another asteroid strike.
g. Conclusion
i. Review of main points:
1. Today, I began by discussing the history of NASA.
2. Then I discussed the technology NASA has developed.
3. Finally, I talked about how we must continue to advance NASA’s
ii. Restate Thesis:
1. NASA is the key to our planets future.
iii. Closure:
1. In closing, Space provides the answers to the survival of mankind.
NASA the most advanced and well funded space program must take
the lead and work with countries like China and Russia to help forge a
common goal for all nations and people to look to.
“The Tunguska Impact–100 Years Later.” NASA Science. Web. 19 Apr. 2011.
“Technology Transfer Program – At Home with NASA.” NASAsolutions: NASA, Marshall Space
Flight Center Technology Transfer Program. Web. 19 Apr. 2011.
“A Brief History of NASA.” History Home. Web. 19 Apr. 2011.
Topic: Why Steer Tailing and Horse Tripping Should be Illegal in Colorado
Purpose: To persuade
Thesis: Steer tailing and horse tripping are acts of animal cruelty and should be illegal activities.
Attention-getter: Human beings tend to hold tightly to traditions. For some
reason, we avoid change at all costs, even when it is needed to correct an
obvious wrong. Consider the United States’ history of slavery. In retrospect,
there is no doubt that it was wrong and inhumane. Yet making the necessary
change nearly tore our country apart. There are events that occur in Colorado
now that are tied to tradition and should be changed, but that change hasn’t
Reason to Listen: There are rodeo events that take place in Colorado now that
are part of a traditional Mexican rodeo, and they are cruel and inhumane to the
animals involved.
Thesis Statement: Steer tailing and horse tripping are acts of animal cruelty and
should be illegal activities.
Credibility Statement:
1. I have visited Mexico, I have friends from Mexico, and I love so many things
about the culture – just not the rodeos.
2. I have owned horses for over a quarter of a century and have been around
livestock much of that time, seeing the abuse that can occur to large animals.
Preview of main points: The traditional Mexican rodeo contains events that are
cruel and I intend to show you why some of the events should be illegal.
First, I will describe steer tailing and how it affects the animals involved.
Second, I will tell you about horse tripping, the industry that feeds it and
how it affects the horses involved.
Finally, I will discuss the proposed legislation that would have outlawed
the practices of both events.
A. Steer tailing is an event that takes place in a traditional Mexican Rodeo.
1. According to The Denver Post, steer tailing is one of nine events that make
up the tradition.
a. In a steer tailing event, a rider on a horse chases a steer, grabs their
tail and brings the steer to the ground by yanking on the tail.
b. The steer can be grounded by dragging or flipping.
c. According to Toby de la Torre, the chief executive of Charros USA,
which governs official Mexican rodeos, there are rules intended to
prevent injuries to animals.
1. One rule requires preparing arena footing so there is 6 to 9
inches of tilled soil to soften the animal’s fall.
2. Another rule stipulates that one rider is assigned to one steer
for the entire event, and there are no more than three attempts
made to bring the animal down.
1. Unfortunately, not all events are “official” and many
unofficial events take place in our state where these rules are
not adhered to and animals are injured.
2. Jefferson County Deputies responded to a complaint last year lodged after a
steer tailing event in July, and found several injuries to steers sustained
from the sport.
a. Upon searching the property of the promoter, seven steers were
found “degloved” – with the skin pulled from their tails.
b. Another steer was found with a broken pelvis.
c. Yet another steer was found with a broken leg.
d. Both steers with broken bones required euthanization.
e. The promoters were issued a summons for failing to provide
veterinary care to the animals after the event.
Transition: But steers aren’t the only animals that suffer in these rodeos, horses are also severely
abused in horse tripping events.
B. There are three events in a traditional Mexican Rodeo that feature horse tripping;
one that awards points to the charro (or cowboy) for roping the hind legs of a horse,
one that awards points to the charro on the ground who lassos the legs of a running
horse, and one that awards points for a charro mounted on horseback who lassos
the legs of a running horse.
1. Horse tripping is an event that is supposed to test the skill of a charro by
bringing the horse to the ground from a gallop – much like a round up in the
old days.
2. Many horses used for these events are acquired from slaughter lots.
a. According to the American Horse Defense Fund, kill buyers have
created an additional line of revenue by renting horses destined for
slaughter to horse tripping events.
b. Some horses are returned to the kill buyer after use to be sent to
c. Some horses sustain such severe injuries at the events that they have
to be destroyed on site.
d. Some perish in transit due to injuries suffered during the horse
tripping events.
e. In Defense of Animals reports that thousands of US horses are injured
at Mexican style rodeos each year.
3. What are some of the injuries sustained?
a. Mike Ross, the animal service director for Contra Costa County in
California states, “Horses break legs, necks and teeth. They fracture
their shoulders, and batter their knees and hocks. You can see deep
gashes on their faces, shoulders, hips, legs and heels. The ropes often
burn their flesh down to the bone.”
Transition: So why are these events still allowed in our state?
C. Because of the coverage that the Jefferson County event received in July and the
injured animals found on the promoter’s property, a bill was introduced in 2010
to outlaw both steer tailing and horse tripping.
1. Denver Democrat Beth McCann sponsored House Bill 11-1039 which stated,
“A person commits cruelty to animals if he or she intentionally, for the purpose
of entertainment, sport, or contest, drags a bovine by its tail or lassos or ropes
the legs of an equine.”
2. While this bill was backed by local police forces, district attorneys, and local
humane societies, it failed to pass the Committee on Agriculture, Livestock and
Natural Resources in January of this year.
a. For reasons unknown, nine members of the committee voted to
postpone the bill, effectively killing it for this year.
3. The American Horse Defense Fund indicates that horse tripping is already
banned in several other states (California, Florida, Illinois, Maine, New Mexico,
Oklahoma and Texas), as well as banned from film and TV production, by the
Professional Rodeo Cowboys Association, and the American Quarter Horse
4. While strides have been made to enact a law to protect animals from these
events, it hasn’t yet been passed into law in our state.
a. For the time being , we will have to depend on agencies such as the
American Humane Association to continue to threaten legal action and
police the activities of the local rodeo circuit.
Review of main points:
Today, I began by discussing steer tailing and the injuries that can occur
from this heinous sport.
Then I discussed horse tripping, the heartbreaking business it is and the
damage it can cause.
Finally, I talked about our state’s attempt to outlaw these practices and
how they were derailed earlier this year.
Restate Thesis: Steer tailing and horse tripping are acts of animal cruelty and should be illegal
Closure: Like most people, I have traditions and cultural history that I hold dearly to. However,
when something I hold dear creates pain and suffering for another life, it is time to let it go. For this
reason, the tradition of Mexican rodeos should be changed to exclude events that are harmful or fatal to
the animals involved, and legislation should be passed to outlaw the practice of such events in our state.
American Horse Defense Fund. “Horse Tripping: History of Horse Tripping”
http://ahdf.org/tripping.htm (accessed April 6, 2011).
Associated Press. “Bill Would Ban Some Rodeo Events In Colorado” January 24, 2011.
http://denver.cbslocal.com/2011/01/24/colorado-rodeo-charreadas/ (accessed April 16, 2011).
Colorado State Legislature. “House Bill 11-1039 First Regular Session Sixty-eighth General Assembly
State of Colorado”
00585C3E?Open&file=1039_01.pdf (accessed April 16, 2011).
Davis, Bianca. “Animal-rights groups hope to stop steer-tailing event at Jeffco Fairgrounds” August 6,
2010. http://www.denverpost.com/news/ci_15690287?source=rss (accessed April 16, 2011).
Glazier, Kyle. “Bill banning Mexican rodeo events horse-tripping and steer-tailing dies” January 25,
2011, http://www.denverpost.com/legislature/ci_17188054 (accessed April 16, 2011).
In Defense of Animals; “Horse Tripping Facts: Horse Tripping – ‘Break’-ing the Chain of Violence”
http://www.idausa.org/facts/horsetripping.html (accessed April 16, 2011).
Matheny, Martin. “Ban Steer-Tailing and Horse-Tripping in Colorado”
http://www.change.org/petitions/ban-steer-tailing-and-horse-tripping-in-colorado (accessed
April 16, 2011).
Matheny, Martin. “Colorado Legislators Think Ripping Tails Off Steers Is Just Fine” January 25, 2011,
(accessed April 16, 2011).
The Denver Post. “Controversial ‘steer-tailing’ event canceled” August 6, 2010,
http://www.denverpost.com/breakingnews/ci_15697157?source=rss (accessed April 16, 2011).

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